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TOMMY HILFIGER

Hilfiger Denim LOUD
Sportswear campaigns
Hilfiger Denim campaigns
Thierry Henry
Hilfiger Kids
below the line
Lookbooks
packaging

REVLON

Weather a Sandstorm

CZ HEALTH INSURANCE

Rethink healthcare
(print and TV)

ORANGE

mobile opportunities

PMC PUBLISHING

Newspaper as fine oriental art 

LUCKY STRIKE

Brand with a bite
Smoking Kills/Ad Ban
Amsbarberlon

SAMSON RYO

Just do it?

SOUTH CHINA MORNING POST

Can you find the book?

THE SWANKSHOP

Italian and French dressing...ready to wear
Sale/ Sweet Jesus!
The Swank Shop sale

SEAT

Auto Emocion!

DUTCH PVE/IKB MEAT COMMISION

Gratuliere (congratulations)
Kosher

UPC CABLE COMPANY

Come. The winter. 

UNITED AIRLINES

Come fly with me...

ENBW

Feel the electricty
Soup everyone?
Flexrate

SHANGHAI TANG

Joyful shop...

THE TIGER TRUST

Crouching tiger, crazy people...

BMW

Boxer of the year.
Left brain...right brain.

  The South China Morning Post has been a popular sight in Hong Kong for decades. An important English language based newspaper that could count on a large audience.

These 3 ads were an announcement for the introduction of a computer in their SCMP bookstores that could find you any title you were looking for and its availability.

The physical shape of a book was hidden in each illustration. Can you find it...?

South China Morning Post. Can you find the book in this picture?

Illustration: Ferdinand van Alphen
Type design: Ferdinand van Alphen
Copywriter: Philip Rowell