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The Tiger Trust is a non profit organisation that has been fighting the extinction of Tigers in Asia for tens of years. Sometimes operating even undercover to expose dreadful situations and the selling of tiger parts in mainly China and Taiwan. More then once park rangers trying to stop the poachers in Thailand, India where coldly murdered. The organisations trading in tiger parts banked greatly on the people living in severe poverty who were willing to become a poacher to make a buck. And it was much better then sending of their daughters into prostitution. By lobbying with local governments and raising money the Tiger Trust was able to take care of these people and hand them better circumstances to live in and therefor limit the operating radius of above mentioned organisations. Local governments also saw the seriousness of the situation and created heavily protected territories for the threatened animals, which also kept them away from nearby villages. It is always easy to make these ads nasty looking, I decided that the use of color would probably even have a bigger impact on second glance.

The Tiger Trust.